Even though we live in the “Age of the Internet”, there are still many coaches who are reluctant to promote and develop their coaching business through this amazing resource. The reasons may be numerous, from the fact that they are “old school” and believe in the traditional way of doing business, to them not being familiar with the technology which helps to build and maintain a website.
Why a website is justified
Although it is a pity not to develop your coaching business through your website, it is even worse not to do it at the right moment. First you really need to identify your target market, the problem you can solve and where you can find your clients. Without all that, what would you use in your website? It would be like buying a store without knowing what you are going to sell!
You should also think about the strategy you want to use and have a clear plan to follow; this will avoid many mistakes and considerable time lost correcting those mistakes. Even though you may not be a technical person, you can work with professionals (e.g. virtual assistant, computer programmer) who can help you build and maintain your website, at very good rates.
Taking that into account, you can also think about the reasons which justify your website:
1. If you like to work 10 hours in an office, then this idea may not be for you. But if you want to increase your revenue without having to work long hours, to make your coaching work for you and not the other way round, then developing your business through your website is the best solution. 2. Another positive aspect is that you don’t have to invest a huge amount of money from the start. You can grow your income by using your website to promote your business, your products, your latest offers.
Creating a website and developing automatic sources of revenue (through membership or affiliation) is not very expensive. This way, your coaching will work for you all year round, even when you are not available.
3. You can make the most of all of your knowledge. Through the internet you can “recycle” everything you do in terms of coaching and turn it into coaching products. If you love to write, research, innovate and develop, then the internet helps you use your best assets and transform them into sources of revenue.
A website or a blog to increase visibility
Once you know what to do to develop your business online, you must know how to choose a domain name that is relevant to your target market. The name should focus on the benefits you bring to your target market.
You can also start with a blog (WordPress is free) and write relevant, good quality articles, to give your target clientele as much valuable information as possible. You can share tips, ideas, and opinions on your subject of expertise. It is easier to blog under your own name, or you could buy a domain name which clearly indicates your target and your area of expertise.
Your website and your blog will help you increase your visibility and credibility once you know what message to deliver. And in order to be found in this large pond called the Internet, you must use search engine optimization (SEO) to increase your visibility and to be found quicker and easier than your competition.
Use all your skills and ideas to create valuable products and services, and promote them on your own website. No more expensive marketing campaigns, once you know how to improve and advertise your work through your own channel.
Now that you know that your own website can be the best way to promote and improve your coaching business, it is time to use the internet again by visiting my website at http://coachingandsuccess.com/