If you are even remotely familiar with search engine optimization or SEO, you probably already know all about the importance of selecting the right domain name. By choosing a domain name that relates to the content of your site and includes at least one important keyword, you can give your site a leg up in the search engine results pages. People often go right for highly detained domain names. For one thing, basic domain names are often taken; for another, people often believe that highly specific domain names are more effective than generic ones. Look below to find out why it may be worth your while to invest in at least one generic domain name.
Corner the Market
When you type in the URL toys.com, you are taken to the official Toys R Us website. The same thing is true about a lot of generic domain names. Clearly, the big companies recognize the importance of snapping up these types of domains. If it is possible to buy a generic domain that relates to your product or service, you can garner a lot of “type-in” traffic by doing so. Many people simply type the name of whatever they need into their browsers’ address bars. This move allows you to take advantage of the situation.
Enhance Your Brand
You would probably like people to immediately think of your company whenever they hear or read a certain word. Just as people often think of Toys R Us when it comes to toys, you could benefit a lot by doing the same thing for the generic keyword of your choice. It is easier to accomplish this admittedly tricky feat when you snap up a high-quality, generic domain name. In many cases, you will have to pay a premium. More often than not, however, the extra expense is more than justified.
Bolster Your SEO Campaign
A great, generic domain name can dramatically enhance your existing SEO campaign. The search engines will naturally put a lot of importance on the spelling of your site’s URL. Furthermore, you can create SEO-friendly URLs for each page to make it even more worth your while. An investment in a generic domain is an investment in the long-term success of your website. When done correctly, you can expect to see major results within a relatively short period of time. Come up with a list of possibilities and start shopping around; you never know what you will find!