Today, the job search is almost completely online. And for good reason: the Internet allows job seekers and companies to research, connect, and discuss opportunities without leaving their swivel chairs.
Job seekers no longer need to spend long days pounding the pavement. Instead, they can get the preliminary stages of their job search done faster and with more control thanks to the Internet.
If you’re a job seeker and new to social networking, it can be pretty confusing as to where and how to start. Make no mistake about it, job search on and within social networking platforms is here to stay. You have made the right choice to get online now. To this end, I have prioritized social networking platforms for the 4 different levels of user. Which one are you?
Beginner: the “Social Network”
If you want to get in on the ground floor of social networking, this is where it is. True social networking happens on sites in which users can link up with their friends and share content.
As you know, Facebook is THE social network, but keep your eyes open for newer, emerging networks like Google+ that are popping up and gaining popularity. Professional networking platforms like LinkedIn, Cachinko, and Plaxo also allow you to connect, network, and share with other folks in your industry.
Novice: Go micro
Once you have basic social networking down, you might find that you want to share even more content. The more content you share, the more your online connections will learn about you.
A great stepping stone to start sharing more content is micro-blogging and micro-sharing. This requires very little time per share and has the capability to broadcast your message to a wide audience. Twitter reigns supreme amongst the micro-sharing sites, but be sure to check out about.me, tumblr and Plurk as well.
Advanced: Find a niche
Depending on your career field, there is probably at least one niche social networking platform out there. For example, creative types flock to DeviantArt and Flickr while tech-savvy professional can network with like-minded folks at GitHub. Whatever your industry, there is probably a social network out there for you. If not, check out offline networking sites like Meetup.
Expert: Get your own
Last but not least, if you’ve mastered social networking, micro-sharing, and the niche platforms, it’s time to get your own site. While it might not strike you as a part of social networking, developing your own blog or website allows people to learn more about your breadth and depth of knowledge, personality, and communication style before starting a conversation.
Create a cohesive social networking presence by connecting all your social networking platforms on a website, so a viewer can easily follow, friend, link, or connect with you at the click of a button.
What do you think? As a job seeker, what level social networker are you? What networking methods or sites would you like to try? What should stay out of your job search strategy?