Although web content is considered king when it comes to attracting traffic on a website, most companies remain ignorant. They fail to estimate the power of good words, right punctuations and properly constructed sentences while posting their web content, Ezine article, blog post content or an Ehow guide. What to know what most miss while finalizing their content?
Spelling, grammar and punctuation: Basic but usually overlooked. When someone’s creating their web content, the easiest-to-avoid error can be their downfall. Hard to believe but there are thousands of websites with the web content that has 30-40 run-on sentences. You just don’t need to write the web content; you need to get it proofread as well to avoid this common content writing mistake.
Ever Changing voices: Some writers make such an amateur shift from first person to third that it becomes almost impossible to read the web content. “We” to “I”, “you” to “his” or “I” to “them” breaks the consistency of the web content leaving the readers to scratch their heads as to who you are referring to.
Excessive hype: Web content is written for a purpose, right? Maybe you wish to promote your newest fashion line. If you could have it your way, you might probably want to write everything little detail about the product. Just how great it is going to be, how plus size women need not feel to be left out, the exclusivity of fabric and so on. Caution: readers will at once shift from your web content if it is only promotional. Give them something from what they scan. There are millions of sales pitches lying out there and they don’t want to waste time reading one more.
Staying specific. Your reader wants info. They land on your web content article because of the promise its title does to deliver. But if you start-off writing too broadly without any sense of direction, as a common error to do while compiling the web content, they’ll soon loose interest in reading and will shift to other resource.
Complicating the content: If you want to show your unusual talent of using ten different adjectives in one single sentence, write other things like novel, essays or case studies for that. Web content needs to be kept simple and straight.
Spelling conventions: Every website demands to be written in the local dialect. If you can’t distinguished between spellings such as ‘colour’ and “color”, “cheque” and “check” or “materialise” and “materialize”, then you ought to hire a professional web content writer.
Need of the content: Are your readers expected to take some action as soon as they hit on your page or your web content is just to give them weighty information? A news release is written differently than a promotional article which is unlike writing for kids. Unless you understand the precise requirement, you’ll not be able to write a good copy.
Weak headlines. Unique and creative headline have gathered more interest in past and they will continue doing so in future. Using a keyword in the headline ensures the web content gets picked up by search engines quickly.
Introductory paragraph. Make it dull and see your readers crossing your web content, or make it compelling enough to entice visitor go through your entire page – choice is yours. Ideally, the introductory lines should give a sneak peek of what’s in store for the reader in rest of the article. Making it witty, catchy or funny will get your content good response.
_______________________________________________________ About the Author: Nitima is a seasoned content writer and has worked on projects related content writing, blog writing, brochure writing and creating marketing collateral. She also has hand on experience in technical and business writing. You can find more about her work from her website WRITING ROUTES Nitima also maintains a blog – Offbeat Spirituality which gets around 2500 hits every day.