Internet Music Consumers can be divided into two groups of people: followers and trendsetters. These consumers have all the latest technological gadgets, tools and software for their laptops, desktop computers, iPads, iPhone, Blackberry and iPods.
New Music appeals mainly to the Internet Consumer that has an eclectic musical palette. New music to this consumer can be dissected into the following seven areas:
It is not frequently heard on the radio. It does not fit into any box or musical genre. It does not sound like Black Eyes Peas or Nicki Minaj. It is unique to the person in terms of the topic matter, the sound, the melody and it is a blend or mixture of styles. It crosses and blurs genre lines. It is like a mosaic or an abstract canvas. It appeals to the listener’s sensory nerve, his imagination and his broad spectrum of musical taste because it is so uniquely different.
Internet Music Consumers want to be able to find new songs like these from virtually unknown artists by-passing the traditional music filters namely, A&Rs, radio producers, radio programmers, promoters, etc. They have developed their own taste of music and adamantly want to be their own taste-makers plus create their own styles. For example, if an Internet Consumer wants to find a new song about “gifted kids”, he would ideally like to Google the term “gifted kids”, refine it to include these two groups: “new songs 2012″, “2012 indie artists” and get the unknown artist from these groups that has made a new song encompassing these elements.
The indie artist that dares to tackle these unusual, unique concepts aforementioned has the next big music hit for 2012. Furthermore, if he/she can continue to roll out new songs like these at a steady but frequent pace throughout the year, he is likely to be the next musical force to emulate. This would definitely satisfy the eclectic musical palette that was mentioned earlier and it is one niche that has patiently waited to be satiated.
This Internet Consumer knows what he wants and will ask questions on Yahoo Answers to encourage open, frank discussions and get others involved in the conversation – he is no follower but a trendsetter. To this Internet Consumer music is an experience, a journey on a musical train to an undetermined destination but for him, when he comes to the end of this journey, he has reached an island of musical paradise. It is from this pinnacle that he wants to share his experience with the world and relish in his ability to be part of an uplifting and fulfilling process.