As soon as a potential customer has picked up the phone and a telemarketer has begun to speak out his or her lines, these prospects can immediately put into mind that it is another telesales campaign. Even though these telemarketers primarily handle sales, it does not mean that it is the only thing they know. As a matter of fact, there are other types of services where these telephone representatives are deemed as experts. One such marketing strategy that these telemarketers can expertly handle is that of a firm’s telephone survey campaign.
First of all, what are telephone surveys?
Like a normal survey wherein a business’ representative asks questions to potential (or existing) clientele about their products and services, it is practically the same thing but with the use of a telephone. This is highly beneficial to a firm that wants the voices of their prospects and clients that are residing in a far off plane. For example, a company in the U.S.A. can contact their targeted market that is living in Australia.
As one can see, this eliminates the entire cost of travelling from country to country. This is because of a direct communication from the business towards their potential or existing clientele. A firm’s representative can contact their prospects and clients with just a few pushes of a telephone’s button.
Still, there are times that this type of telemarketing campaign would not go smoothly as planned. As mentioned earlier, there is an air of negativity that is encircling around these telemarketers; to which are not entirely true. Hence, there are a lot of people who will immediately answer “I’m not interested,” or “Take me off your list!” even though they have not yet heard the reason of the call. That is why it is very important to know how to catch the attention of prospects and clients the moment the call has been picked up. So how does one yield positive results for the telephone survey campaign?
The best thing for a firm to do for this type of marketing strategy is to outsource it to dependable call centres. These outbound contact centres breed expert telemarketers that are trained with the tricks of the trade to catch the attention of prospects and clients into answering a few questions. In other words, these telemarketers hold the key to the telephone survey campaign’s success.
In addition, the telemarketing company can work together with the firm that outsourced their services to create a success-worthy script. It does not mean that once the campaign has been outsourced that the firm has now nothing to do about the marketing course but to wait for the results. It is still a joint effort for the two parties to make sure that the campaign will be lead along its straight path to a profitable completion.
Another good thing about outsourcing the telephone survey campaign to an outbound call centre is because they have their own pipeline wherein it is connected to the firm that have sought out their aid. Most of these telephone marketing companies provide real-time information sending to the firm through their pipeline. Because of this great asset, the firm can now know what would be the right path to choose for their product and service line.
The whole point of outsourcing a telephone survey campaign to these contact centres is to allow the firm to continue on satisfying the needs of their clients and customers. Ultimately, this will lead to the firm to secure a rise in their return of capital.