Web Design Secrets to Ignite Killer Business

Good web design is far more than just an outstanding looking site. It is where art meets science, an interactive usability and experience. Never be comfortable by aesthetics per se, use web content to infuse purpose, value and a good dose of energy.

After many hours of wear and tear creating my own websites I realised unlike art, web designers have to be trained to think ‘inside’ the box in order to provide seamless consistency and accessability to a growing clientele.

All designs incorporate some form of art, however some designers tend to do a better job than others, having mastered the difference between aesthetics and design while staying true to themselves. Resulting in little change to the simplicity of websites while fulfilling the expectations of their customers.
Having said that, some of the best marketing stratergies ten years ago continue to be replaced by new techniques. Hence, staying on top of the game is crucial.

Customer behaviour is constantly shifting, overwhelmingly dependant on search engines to educate them prior to purchase commitment. The heart of a website is the balance of form with function.

Here are a few pointers that are significant to your web design success .

1. Anchor Text:

If used correctly, the Anchor text, which is a hyperlink, can provide a lot of traffic to your website.

2. Images:

Images play a big part in the SEO process. Labelling the image can improve the SEO of a website.
Best places to find images are:
Flicke, the defacto service for free images.
Stock.xchang offers a load of royalty stock images.
Be very careful when using images. Prior permission to avoid legal action is highly recommended.

3. Title Tags:
For a quick fix to improve ratings, Title Tags are aguably the most important SEO tags for any site. A title tag is the line of text displayed at the top of the browser window. Some good SEO plugins can really get some extra milage out of the tag too.

4. Speed of Website:

Design and build the website to reduce loading time. If the site takes long to load, it will not perform 100 %.

5. Choose a good platform:

Free platforms are not advisable as they prevent user control of importantant things like meta-tags and internal linking that play a major roll in SEO. HTML is still the recommended choice for web design.

6. Website Code:

For a website to perform well, the codes must be clean in order for search engines to read it.
CSS plays a huge part in controlling the appearance of web content. It initiates a SEO friendly site, keeps HTML codes clean and spiders index web pages more accurately.
CSS makes the site more accessible to cell phone users too. With a growing cell phone population world wide CSS should be considered a necessity!

7. Focal Point:

The focal point of the web site is a prominent section, because it guides the user’s attention to key issues. It is mandatory at all times to keep the focas on the expectations and convenience of site users at all times.

8. Photoshop:

Photoshop is a popular web design tool. It helps with clean portfolio and blog layout. Retro and vintage designs are prized for reminisence and nostalgic memories. Using an entirely new background, rich colors, and different dynamics will upgrade any site.

Finally, from a business stand point, close attention needs to be paid to search engine accessibility to ensure outstanding business returns.

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