Success in B2B lead generation does not depend on one method alone. Having an arsenal of various techniques will dramatically aid in achieving greater results. Big companies use different marketing strategies to empower their lead generation campaign.
The following is a list of proven techniques (not in chronological order):
1. Telemarketing
Several people have doubts regarding the effectiveness of telemarketing. However, if executed properly, it can be one of the best weapons in lead generation.
As compared with field sales, telemarketing is more cost-effective and more efficient. Professional telemarketers are knowledgeable on how to interact and persuade prospects. Telemarketing services include appointment setting, market surveys, client profiling, call to invite telemarketing and database profiling.
2. Search Engine Optimization and Online Marketing
With 28.7% of the world population actively using the Internet, it would be so unwise not to market online. Ninety percent (90%) of business buyers do researches in the Internet. Keeping your website attractive, updated and informative will possibly catch their attention.
SEO or search engine optimization, on the other hand, will elevate traffic on your site. SEO allows your web page to be more visible in search engines.
3. Email Publications
In terms of incurring the least costs, email publications perhaps ranks as number one. Email messaging can send newsletters, brochures, white papers, forms and other materials directly to the prospects email addresses. Within a day, hundreds of messages can be relayed. Speed, cost-effectiveness and less effort are the main attributes when using email.
4. Direct Mail
Like email, this is a proven and tested way to reach a larger population of sales leads. Direct mailing is more affordable than other marketing mediums however one disadvantage is it’s low response rate.
5. Social Media Marketing
The creation of social networking sites has opened a lot of business opportunities and it is making a mark in the world of marketing. It is no longer used just to interact and get in touch with friends. Businesses found a way to advertise their products and/or services in social networks like Facebook, Twitter, Linkdin, Tumblr and a lot more.
All of these mediums will give desirable outcomes, only if done correctly and consistently. Marketing has undergone another evolution. However, this time it is better, both for businesses but also to customers. From the past until now, the ultimate goal is still customer satisfaction. To achieve this, empower your B2B lead generation.