Shoppers Anonymous stated that, according to their research in various businesses, people prefer employees wearing name badges. In this changing world, people are in a rush to go someplace. They want their food on the go and everything is instant. When people are shopping they do not want to waste time and energy looking for someone to help them. They want to know immediately who to ask. This is the reason people like employees with name badges.
The research made in three countries, UK, Australia and New Zealand and lasted over the span of eight years. After studying reports of 116,000 mystery shoppers, Shoppers Anonymous found out that customer satisfaction rating of businesses with employees wearing name badges, increased by 12%. These tags come up with all information regarding its wearer. So they do not have to worry about asking to the right person.
Name badges make the employees recognisable even without uniforms and customers could distinguish the employees from other customers. Customers find employees with name badges more trustworthy and would like to deal with them than those without. Wearing name badges also has a psychological effect on employees as they are more careful in their attitude towards the customer and more accountable.
With the favourable result of wearing name badges, owners of businesses especially in retail and hospitality must encourage their employees to wear identity tags. Increase in customer satisfaction also means increase in sales. If it is possible, wearing of name badges must be included in the terms and conditions of employment. Owners and managers should show their employees how important the wearing of name badges by wearing name badges themselves.
When introducing the name badges, owners an d managers should consider the concerns of the employees about their privacy. Some employees are not comfortable with their full name displayed on the name badges. In which case, both parties can agree that name badges will display only the employees’ first names or nicknames.
Owners must emphasize to their employees that wearing name badges is significant and must refer to it during staff meetings or trainings. Owners could also reward employees who continuously wear them. Employees must understand that name badges are not only good for the company but also for them.Visit our website for more information on promotional badges products and other identity tags.