Ebay does a tremendous amount of business and has been for many years. If you do not do basic but critical tasks such as optimizing your auctions, then you will not make as much as you could have. You can optimize your auction site and use different strategies with your listings, and it is these small things that will have an effect on your earnings.
First and foremost, you should make sure that your description text is detailed and says everything the customer needs to know. Assuming that the product name would be enough is definitely a mistake. Ensure that all the necessary technical information is right there in the description for those that are looking for it. Writing a few sentences that summarize the main benefits of the item is also helpful. More people will bid on a product that the seller obviously believes in. It’s best to show some originality in your item description rather than just copying text from the product manufacturer’s website.
Reach out effectively to your audience by creating auctions that are easy for interested buyers to read and absorb.
To this end, stick to short paragraphs and bulleted lists in your item descriptions, as this is the easiest and clearest way to present material to people. Buyers might not bother to read your listing if they see long, unbroken paragraphs that describe your item. The clearer and more reader friendly your listings are, the more bids you’ll receive.
Ebay sellers have to consider whether or not to set reserves for their auctions. A reserve price means that the seller has decided on a minimum amount that the product must sell for, or he or she just holds onto it. For the most part, it’s higher priced products that have reserves on them. You would only do this if you’d rather not sell an item at all rather than receive a price that’s too low. You should think before setting a reserve, though, as this will cause many potential bidders to avoid your auction altogether. It’s best to tell people you’re using a reserve in the item’s description, as they may get frustrated otherwise when they try to bid and are told their bid is too low.
When you list products on eBay, then, it makes sense to optimize them using the methods we’ve discussed in this article. Your auctions have the potential to reach many more bidders this way. One way to look at auction optimization is that you’re taking the trouble to make your auctions available to more people and describing your products as thoroughly as possible.