5 Ways to Get Your Press Releases to the Top of Search Engines

1. Perform keyword research – In each press release, you should target 2 or 3 top keywords that are relevant to your industry. If you already have an SEO campaign in place, you probably have a good idea which keywords you need to target. If not, you can use a free keyword research tool, like Google AdWords Keyword Tool, to identify relevant keywords.

2. Include your company name in the headline – The reason you want to include your company name in the headline if possible is so that you can own the top search results for your brand. That way, whenever a customer or a reporter searches online for your company, they’ll see your website and a bunch of news about your company. It increases your credibility, and it’s helpful for driving down any negative search results if they exist.

3. Use keyword-rich anchor text-Links are the key to increasing your search engine presence. Most news directories allow you to include links back to your website within your press release. To increase the visibility of your press releases and your website, use keyword -rich, targeted anchor text in your links. For example, suppose one of the keywords you’re targeting is “red widgets.” You’d want to include a link in your press release around the words “red widgets” that links to a page on your website about your red widgets.

4. Stick to reputable news distribution websites – The low grade press release websites have always been something I recommended avoiding. You’re wasting your time if you’re posting your press releases to these websites, because they won’t get found. In fact, being linked to these websites could even hurt your reputation with Google. However, there are still a handful of FREE reputable news distribution websites that have trust and high “Page Rank.”

5. Have something to say – If you want your press releases to spread far and get picked up by good news websites, you need to have something important and relevant to say.

Dr. Leigh-Davis is the spokesperson for Rock Star * PR; she has taught college writing courses; and she has been editor-in-chief of two (2) glossy magazines.

Image credit: Permission to use all 3 images granted by the copyright holder: © MMXI Creative Endeavors / Dr. Leigh-Davis. All Rights Reserved.


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