Once you’ve decided to develop your online coaching business, you know that the first thing to do is to have a Message. And not any kind of message, but a Magnetic Message, a message which has a huge effect on the people it is addressed to. No matter what strategy you use, how many programmes and products you create, you know from your own experience they have no value whatsoever if they do not deliver a strong, impactful message to your audience. They will not bring you clients or revenue if you do not know how to successfully mix the ingredients of an impactful message.
There are a few simple steps you should take in order to deliver the right message to your clients:
Make it interesting, get noticed by your audience – you know very well that if you do not raise people’s interest, they will not bother to pay attention to you. They do not have the time, or the patience. Make it easy to understand – do not use complicated coaching terms. Speak your audience’s language and help them understand your message. It is a very good way to raise their interest in you and your work. Make it worth reading – make your clients understand from the beginning what you offer and what you can do for them. Make them see you are the one they need and they can achieve their goals by working with you. Do not waste their time; give them solutions! Make it special, show what you have to offer that is different from your competitors – find your magnetic self, what you do best, your talents and skills and use them in your message. This will set you apart from your competition. Talk about what your clients want and need – your clients must know that you are addressing them, what they want and need and that they will get your full attention. They are the main subjects, not you! Add a tangible result – people need proof and results, not just empty promises. Give them examples from your own experiences or tell them about your clients’ success stories and you will gain their confidence in your abilities. Give your audience hope, motivate them – no matter how difficult the road to success is, you must always motivate and inspire your clients, be there for them and help them see the light at the end of the tunnel. Acknowledge everything they’ve tried before, and make them see you’ve got the special little ingredient that was missing until now. Make them know that you are giving them that ingredient – show them you have the key to success. Make them see you have the experience and confidence that will help them achieve their goals. They must know that you do not just give it a try, you actually make it happen!
I know it is not easy, but once you realise what an impactful message can do for your coaching business, you will also make sure you create a Magnetic Message that will help you achieve your goals, get more clients, reach as many people as possible and increase your revenue.
To learn more about how to deliver a strong and powerful message to your clients, ask for your free document and discover what a Magnetic Message can do for your business at www.coachingandsuccess.com.