Have you ever considered using small and inexpensive marketing materials in your business? Have you been led to believe that elaborate and expensive ads are the best type of marketing plan? Well, this is not always the case.
If you are a small business working on a limited budget, you will not easily afford pricey marketing campaigns. You can end up broke faster than you realize. With that in mind, you have to be a smart business owner and start realizing that not all that is expensive is effective. Many marketing media today do not cost a lot but prove to be effective. If you have doubts, try looking at the marketing materials being used by your competition. It is likely that they have simple and inexpensive materials in their marketing program but they can effectively achieve their end goals and continuously get new customers. You might want to do the same and see the wonders to these low cost marketing materials.
If in search for the perfect low cost but effective marketing material to include in your marketing program, you might want to invest in bookmark printing. Bookmarks are actually one of the underrated and overlooked marketing materials. Not all business owners are able to see the promotional value of this material. However, with the wide range of design options available to it, it can be an excellent gift, giveaway, or promotional tool to current and potential customers. Because bookmarks are small, they can be easily slipped into a bag allowing you and your customers to carry them anywhere. This makes them an effective and constant reminder to customers about your business.
You can give out your bookmarks to customers and prospects in several ways. First, you can hand them out on the street. Ask a staff to stand outside your store and hand out the bookmark. Second, you can include them in the shopping bags of your customers. Include two or three of the material so they can give it out to their friends and family. Lastly, you can include them in your mail. Whether you are mailing a letter, bill payment, or greeting card, you can insert the bookmark in the envelope. To make your material exceptionally interesting, there are varieties of design options you can take advantage of.
You can include catchy images in the design to make the overall appearance alive and striking. Keep in mind that your customers and prospects are visual individuals. They would be most likely attracted first to materials that have catchy images. If you can include one in your bookmark, that would surely increase your chance to capturing your prospects’ attention. You can also use bright colors in your bookmark templates, but make sure that you use the colors that complement your business. Do not use just about any color that you like. If you can limit the colors you use to two or three, that would be better. It will reduce confusion and keep the design look organized.
Beautifully designed bookmark will be a fantastic promotional tool for your business. Why not start with your own bookmarks today and experience the great benefits they will provide you. With a high quality and stylish design, it should not difficult for you to bring new customers to your business and encourage existing customers to come back again.
Kaye Z. Marks is an avid writer and follower of the developments in bookmark printing or bookmark templates that help businesses in their marketing and advertising campaigns.