It’s 2012: Get Smart About Online Dating

And you thought the only girl getting more attention this January was Jenny Craig.

Not so. Turns out that January is the biggest sales month of the year for online dating sites. This translates into about a 25% increase in volume on these sites and increased volume means more people for you to meet. And for those who have been online dating , more users also means NEW users. So, come Dasher, Dancer, Prancer and singleGuy4u, it’s time to reassess your cyberstrategy with the following tips:

Tight on cash? There’s always a promo code. And I mean ALWAYS. You should never be paying the listed rates for any dating site. Online dating sites has strong affiliate programs that give sizeable referral fees to websites by which you were ‘referred’. A simple promo code search should bring up many options.

Ever wonder why so many seemingly good people online don’t write you back? They’re likely not paying. Online dating sites use two terms to decipher users: members and subscribers. The former is free of charge; the latter is not. Having 20 million members is not the same as 20 million subscribers. Rarely do fee dating sites let us know whose paying and well, whose not. This is why online dating has become a numbers game. And don’t think that this rule doesn’t apply to compatibility matching sites-they, in my opinion, are the worst offenders since you don’t have the liberty of choosing profiles on this model.

Wish that your dating site would have more ‘good’ matches? Do your homework. If you’re a 30 year old woman using an online dating site, it’s possible that there are twice as many women in your age range on your site than men. This means it’s a great site for men; not so great for you. Demographic sites such as Quantcast can provide you with some additional info so that you’re search can be more targeted.

Online dating can be great fun-so keep an open mind. If you start a diet plan with the goal of losing 50 lbs and end up losing 20, did you fail? Online dating is no different. Meeting new people whom you’d never meet otherwise is never a bad thing. And remember, bad date=funny story, and who knows, perhaps the next party where you share that funny story has a great catch listening to your witty tale.


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