World Series Ratings in Decline: How the Network Can Save the Series

COMMENTARY | It’s that time of year when our attention turns from the boys of summer to the gridiron. Before we fully make the switch from the sandlot to the football field, Major League Baseball puts on its final big show of the year. However it seems that this year, we’re paying less attention than we ever have before. This years’ World Series opener featuring the St. Louis Cardinals and the Texas Rangers drew the second lowest television ratings for the series in MLB history.

While the series may be down, don’t count it out quite yet. Fox has a proven record of breathing new life into shows that we once thought to be dead or dying. They are the same network who reinvigorated the aging “American Idol” franchise with the introduction of Jennifer Lopez and Steven Tyler to the judging panel just last year.

Here are some ideas on how the network can save the struggling series:

Jennifer Lopez and Steven Tyler: Adding the dynamic duo as the new judges for “American Idol” resulted in a major ratings boost for the singing competition. Maybe they can breathe some new life into the baseball series?

Glee: The network already has those pesky Glee kids on their payroll. Since they seem to have some free time on their hands while the network airs the series this month, maybe they can do a cameo during the next game to give it a ratings boost. The kids from New Directions could be on hand to sing the national anthem or to the seventh inning stretch.

GOP Candidates: Who would have thought that a bunch of politicians would be setting ratings records? This year’s crop of GOP contenders vying for the Presidential nomination has led to some rousing debates with flourishing TV audiences. A visit from former Massachusetts Governor Mitt Romney, Texas Governor Rick Perry, and businessman Herman Cain may be just what the series needs!

Comic Relief: Since it’s the comedic talents of “Modern Family” that is kicking the series ratings into a slump, MLB may just need some comic relief. The comic route didn’t work when Dennis Miller joined Monday Night Football, but maybe it will be successful this time around.


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