Using Web Video Is Not Difficult
Web video has taken off in recent years and is becoming more and more popular with marketers as YouTube has grown into a major internet experience. With YouTube now the second biggest search engine it is not surprising that Internet marketers are using it to make lots of money. Web video is not hard to use and if you follow these four simple steps, you should be able to enjoy success with this medium in your marketing.
1. CREATING YOUR VIDEO – The good news is that you do not need expensive video cameras or video editing software because you can use your computers inbuilt video camera and video editing tools. Base your web video around a chosen keyword and create a keyword rich description and learn as much as you can about video marketing techniques, tips and helps by searching around the internet. This is a learn as you go marketing project as well as being a earn as you learn project.
2. UPLOADING YOUR VIDEO ON RELEVANT VIDEO HOSTING SITES – There are a number of video hosting sites but the ‘daddy’ of them all is YouTube so upload your web video marketing campaigns to this site first and then add others as you go. Optimize everything for YouTube and then adapt then for other web video sites.
3. PROMOTING YOUR VIDEO ON RELEVANT FORUMS – Once you have your marketing video, you want to create as much buzz as possible about it. One thing you can do is to promote it on relevant forums. For example, if your marketing video is about dog training, it could be promoted on dog forums, there are plenty! Basically you want to find your target audience, and hang out with them. You can put a link to your video in your signature, or even make a post about it. Just be careful that you don’t push too hard, as that could turn people off. Slowly, slowly does it!
4. EMBEDDING YOUR VIDEO ON YOUR WEBSITE – Always embed your video on your own sites and on relevant pages of course! Fortunately this can be done very easily because YouTube supply you with the code you need. One of the reasons for putting the video on your sites is that whenever the video is viewed, it counts as a view on YouTube. This will help push up the video placing in the search engine.
CONCLUSION
Web video marketing is a fantastic way to not only build high quality backlinks to your site, but also to really get the word out about your site, product, services or offers. If you are fortunate enough to get your marketing video to go viral, you could have more traffic then you know what to do with spring up literally overnight! This will in turn produce more cash for your efforts.
You now have the simple four steps to succeed, you just need to get down to it and take action. I want to encourage you to get out there and start experimenting with web video today. You won’t regret it!