Advertising and marketing folks are always looking for ways to promote their brand, and one underutilized avenue is custom flash drives. Plenty of stock USB drives exist for promotional purposes, but you can achieve even greater effect with a completely custom design.
Flash drives explained
Storage: That’s what USB drives are all about. Instead of big square floppy discs or those shiny round CD-ROMs, we now rely on flash drives to move data from computer to computer, or to backup our data in a small package. You can plug them into the universal serial bus port of any computer. Flash drives can be purchased in retail stores in a variety of sizes, and promotional USB drives are generally between 256 MB at the low end and 32 GB at the high end.
So how compact are these items? They usually weigh about as much as a pen or pencil and are just a couple of inches long. This means they can be slipped into your pocket or handbag. It’s also handy to attach a flash drive to a keychain, so it goes with you everywhere.
Benefits of custom USB drives
Forget the standard shapes of typical promotional flash drives. When you want to make a serious splash, custom designed flash drives have the edge. They are unique, not similar to products that people have seen before. They can make people laugh or gasp or smile, thinking “Wow, that’s clever.” This strong first impression ensures that the item – and your brand – will be remembered, and associated with positive emotions in the people’s minds.
One example of this is a custom flash drive created for a pharmaceutical company that treats ED. Their chosen flash drive shape? A cartoon-like sperm. Everyone who sees it giggles or chuckles. Another example is a custom USB drive created for Goodyear, in the shape of the iconic Goodyear blimp. People recognize the shape and have positive associations with it, since they’ve seen it at fun sporting events.
Naturally, you can count on the usual benefits from USB drives with your logo on them. They are affordable, useful, and impressive. They are used frequently and seen time and time again. They associate your company with high-tech innovation and practicality.
The process for ordering custom drives
Custom flash drives are generally manufactured from soft polyvinyl chloride, or PVC. This material is poured into a mold that is designed to your specifications, based on images, drawings, or pictures of your imagined drive. It can be as simple as providing the logo from your company’s website, or as complex as detailed schematics.
In any case, the highest quality custom USB drives can be secured through a reputable promotional products firm with factory-direct connections. Gorilla Marketing has extensive experience with custom flash drive projects and can offer drives at low prices, with low minimum orders.