We have talked before about the importance of a Magnetic Message in the development of every coaching business. You, as coaches, know that is it vital to deliver the most powerful and effective message you can in order to get more clients and increase your revenue.
What you may not know is that there are 3 elements which can help you tremendously in getting your clients’ attention and making them want more. They are what you need to make your clients see you as an expert and make them want to work with you.
1. Magnetic idea
First you must determine what your Magnetic Self is, what is unique about you and sets you apart from others. Once you know that, you must learn how to use it in all your products and services, so your clients will recognise you through them. You must identify the way in which you can integrate your talents into the solution you’ll offer your clients.
2. Powerful header
To be powerful, your header must address:
a) The results for your clients. Always remember that you are there for your clients to show them that hope remains, that there is a solution. This is the moment to show them you are the one they have been looking for to help get what they want or need.
b) Their fears, objections, doubts. You know what they are going through, their fears, their doubts and you must let them know that. They need someone who can understand them, feel their pain, and you are precisely that person. They should know that you’ve been through the same thing, that you had your own fears and doubts too, and that will create a strong connection with them.
c) Your clients’ emotions and expectations. In other words, you need to trigger an emotional response in your clients through your header. Your message should address your clients’ expectations and then you can work with them from there.
3. Inspiring conversation
It is essential to know how to connect with your clients and get through to them. So you must know that a heart-felt conversation and actual examples which can inspire them to take action are very effective in making them work with you.
There are also some other things to consider:
– Make a connection with your clients through their problems. Problems can bring people together, especially those people in search of a solution. When you show them you know and understand their problem, people will be more easily convinced to work with you.
– Give your own examples and explain what you did to solve the problem for yourself. Yes, the personal example works like magic. People want facts, proof, and if you tell them that you have been in their shoes and you made it through, then you will definitely have them in your appointments’ list.
– Lead your audience towards your solution. Make sure that you are the one with the solution and people should follow your lead. Inspire and motivate your clients through the entire process, encourage them to get involved and show them the way to the finishing line.
– Help them believe that they can do it too. Real-life stories, successful stories of other clients are a great motivator. Your clients will then think “if they did it, so can I”, and your working with them is guaranteed.
These 3 elements will work like magic if you know how to use them in your Magnetic Message. Take your talents, your ability to connect with your clients and your leadership skills and develop a message that will increase the success of your coaching business and will help you stand out among other coaches.
In order to find your inspiration, please ask for your free copy of my “Discover Your Magnetic Message” document at http://coachingandsuccess.com. Soon you will also get more on how to craft your own Magnetic Message.