Call of Duty Modern Warfare 3: Continued Success

The Call of Duty franchise is built on guns, action, and hype. The newest installment, Modern Warfare 3 did not disappoint in any of those categories. In the first 24 hours, the launch grossed over $400 million internationally making this the most successful video game launch ever. It was matched up against an impressive contender this year in Battlefield 3, but Call of Duty was not ready to give up the role of best first person shooter in the industry. Battlefield offers a more realistic gameplay than Call of Duty, but it can’t compete on the legacy and following that Call of Duty has created.

Two companies produce the Call of Duty games on a rotation basis, Treyarch developed the last released Black Ops, and Infinity Ward creates the Modern Warfare titles. I have always preferred the Modern Warfare titles because they feature the newest weapons and the best gameplay. That being said consumers do not want to pay $60 to play a game that is essentially the same as the last Modern Warfare title; they expect new features and even better gameplay.

Call of Duty: Modern Warfare 3 delivers on these necessities by offering a revamped killstreak reward system, new weapon upgrade system, and numerous other updates. Killstreak rewards such as a nuclear weapon launch have been retired and replaced by the Juggernaut reward, donning a large bullet-proof suit with a heavy machine gun to mow down enemies. Killstreaks can also be earned through assists and different activities such as capturing a flag in other game modes.

Online gameplay is definitively the most popular driver of sales of Call of Duty games. Some players never even play the campaign! One of my favorite updates involves the ability to communicate with your competitors online. Call of Duty has always given players the ability to communicate with their teammates via headset. Now players can communicate with players on the opposing team when they are nearby. Find someone hiding in a corner and beat them to the trigger? Now you can talk some trash or complain about ‘camping’ to the offender instead of only your team listening to you complain all game.

Overall the Modern Warfare franchise is a titan among other video games trying to play at their level. As long as they are able to keep improving the gameplay, gamers around the world will continue to purchase the best video game available; Call of Duty.


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