7 Big Types of Internet Marketing

Internet is considered as one of the greatest inventions of the last century. You can operate your business and stay in touch with your customers through the internet. Internet marketing is the best medium to advertise your business especially for those who do not have enough funds. Internet marketing is less costly than printed ads, radio or TV. The internet marketing is different from person-to-person and print advertising marketing, but there are few strategies to reach the customers directly.

One of the methods to increase the traffic to your website is the use of search engine optimization. This means you are more likely to sales with the increase in the traffic received to your website. The search engine optimization marketing technique helps in clearing the obstacles causing deflecting traffic. It makes you put a number of Meta tags and keywords to attract different popular search engines.

Using the pay per click program is another way of bringing more traffic to your website. In this internet marketing strategy you create ads linked with different keywords. Google and Yahoo both use these programs. You have to pay only when someone clicks on your business ads. The rate of the amount you pay for each click varies; it can be from two cents to hundred dollars. The higher you pay for per click ads more the ads will appear in the popular search engines.

Another program that allows generating income through the internet marketing is the Google Ad Sense. In this strategy you have to place the ads, images or texts of the different people on your website. In return your ad will appear on the web pages of the products and services related to your product. This helps in creating the links back to your website and also increases the website ranking.

Banner ads are also used a lot in the internet marketing as they have colorful graphics and animation to attract the customer. They are displayed horizontally on the top of the web page. Sky-scrappers are also similar to banner ads, but the difference is that they run vertically on the web page. These ads help in building the link to your website and make the customer to leave the original page.

Using E-commerce newsletters has also become popular in the internet marketing. This helps in developing the relationship with the client and also informs them when you introduce something new. One can start with just few email addresses and names by forwarding your newsletter with a sign up link.

You can also direct your target market by using the online magazine ad offer. There are online magazines offering the ad space for some fee according to the popularity of the magazine. It makes this easy for you in gaining access to a generic audience relating to your product through an online magazine.

There are also online industry directories, city guides and yellow pages featuring businesses of a particular area. Purchasing the ad space for the related page also help you gain the business.


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