Women’s insecurities have always created a cliché between males and females. Comedians often bank on the fact that females need constant reassurance of their self esteem, and beauty products enjoy strong sales regardless of the economy. But, why is this?
Are we born with our insecurities? Or do we develop them as we grow? Female’s unrealistic standards of beauty have the tendency to aggravate our already fragile ego, making us vulnerable to idealistic promises of perfection and beauty which is what the media likes to tap into to sell us their sponsor’s products.
Our journey as a consumer begins first as a guinea pig, we are studied by a team of experts, and they research our needs and desires in order to market their products. However, do not be surprised by the fact that they inflate what they can’t achieve naturally, this is the reason why we are bombarded with false promises and assumptions based on visually appealing commercials.
Our female insecurities have the potential to make us so miserable to the point that we start to devaluate ourselves and begin to spend fortunes on magic pills, unnecessary plastic surgeries (think Heidi Montag), or expensive beauty products that do not perform any better than the generic brands.
Back in the 90’s when the media would hire an unknown supermodel it was easier to fool us, but now that they hire celebrities they did us a favor by opening our eyes to the truth. Observe their professional photoshopped pictures and their everyday pictures; do they even look like the same person to you?
I’m not trying to make you feel guilty for wanting to look your best, because there is nothing wrong with that, I just want to encourage you to consider the manipulation attached to those beauty products so that you can purchase your items wisely because you may be harder on yourself than the way the world sees you.
Here are a couple of tips to consider before buying a beauty product?
“If it sounds too good to be true it is probably too good to be true.”Is the product claiming to be based on some new research found at some remote place that is not even located in our maps?
“Anti-wrinkle creams and their weekly effects.” Imagine Joan Rivers promoting these types of creams, yeah you get the picture.