Custom hang tags add the perfect finishing touch to any clothing line or handmade accessory. Tags play a significant role in a company’s branding strategy (or at least they should be). They are also used to relay important information to the buyer. For instance, a company may add their website address in hopes that the buyer visits it and purchases additional items or other important product information.
Printed hang tags come in a variety of colors, sizes, shapes and even materials. They can be printed with different colored inks and are routinely designed to include company logos and other brand identifiers. Their use has proven quite effective, mainly because they allow businesses selling the same or similar products, to differentiate themselves from one another.
Custom hang tags help make companies easily recognizable. For instance, most individuals (at least those that live in the U.S.) whether they are a customer or a fan of the Nike brand, would instantly recognize the company’s tags because they contain the world-famous logo and other identifiers such as the orange color commonly used on their tags. This is the goal of every company, to find a way to stand out from the crowd and to become instantly recognizable to customers and prospective buyers.
There is some debate about what information should be included. People’s views differ in some aspects. For instance, few people would disagree that a company’s logo should appear. However, logos are the image that people will most associate with a particular brand. It should appear on all marketing materials, including the custom hang tags that are attached to the products they manufacture and/or sell.
They are available in a variety of materials. They come in plastic, leather and card stock. Companies will need to compare the available options and then make a decision. For companies deciding between leather and printed hang tags, the most consideration is often given to cost. Leather tags will obviously be more expensive than printed ones. However, price shouldn’t be the only consideration. Conversely, printed hang tags offer more options and flexibility in terms of design, color and graphics.
In Summary:
Any company, even smaller ones, that sells tangible products should strongly consider having custom hang tags designed and attached to them. They serve a number of purposes. They help increase the perceived value of a product and are an important part of the branding process. Printed hang tags can be designed in such a way that they include important information, for instance a company’s web address and other relevant product information.