Preliminary Market Research

Evaluate a concept, idea, or topic in the readings and assignments (Personalized Marketing).

Personalized marketing is a unique method for a company in promoting the products they have available to consumers. Through this type of marketing the marketing employees, as well as the entire company can create strong bonds with consumers through personalizing their relationships with them which in return can create an everlasting connection for the company in promoting their products. By presenting consumers with personalized content and alerts related to what their interests are a company can promote their products, increase revenue and satisfy their consumers. Also, personalized marketing is the most extreme form of target marketing a company can use, and by using this form of marketing a company can personally cater to the individual needs and wants of the consumer (Kotler & Keller, 2009).

How can Personalized Marketing be used within GGI?

The company marketers need to know our customers, and in order to personally know the customers of the company we must collect and store customer information regarding their interest into a database. Knowing our customers by name and having knowledge of what products they tend to purchase will allow us to have more of a one-on-one relationship with them. Also, from the customer’s point of view, they will feel as if we are not just interested in just selling our products to them. With that being said, a personalized marketing strategy can be used within GGI by sending coupons, samples, and advertisements to customers who have requested them or given consent to them. In addition, we can target a larger segment of consumers by using a personalized marketing strategy, and at the same time we can be creating an everlasting relationship between the company and the customer (Kovner, 2011).

References

Kovner, D. (2011). Simplifying personalized marketing for small business. Retrieved from http://www.rivkind.com/blog/bid/40992/Simplifying-Personalized-Marketing-for-Small-Business

Kotler, P., & Keller, K. (2009). Management Marketing, (13th ed.). Pearson-Prentice Hall: Upper Saddle River, NJ.


People also view

Leave a Reply

Your email address will not be published. Required fields are marked *