If you’re starting a new business, you want to keep expenses as low as possible. You could place an advertisement in your local newspaper that you’re ready for customers, or depend on your friends and relatives to spread the word. These methods could certainly be beneficial to your business, but if you want to compete with the competition in your field of expertise, you need to have a website. Let’s look at some of the reasons why a website is a good idea.
Your Customers Can Easily Find You
Let’s face it. We live in a world that wants answers right now! Most people own a computer, and would rather look up information online, than drive to a brick and mortar store. A well-designed website with your products attractively displayed, can make a good first impression that results in more sales for you, and shows that you take your business seriously.
You Can’t Depend on Social Media Sites
If you have a Facebook, Twitter, or Linkedin account, you may not feel that you need a website. After all, you can post or tweet your business details free to these social media icons, but how many people will actually get the word?
Marketing Consultant John Jantsch makes a good point about depending on social media sites. “Our activity in social media is all about building a persona and brand that draws people to the house [AKA website], whether you’re a plumbing contractor, consultant, or someone that wants to create a path to a better career. Build rich and engaging hubs on Facebook, LinkedIn, Twitter or wherever your prospects hang out, but remember you’re always going home.” Owning your own website is like owning your own home. You decide what kind of professional impression you want to make, and you have the final word on what happens with your website.
You Don’t Have to Break the Bank
Designing a website doesn’t have to cost you an arm and a leg. Of course, if you have the available funds, and want all the latest bells and whistles, you can hire a professional web designer, and really create a one of a kind website. However, if you’re operating on a shoe-string budget, you’ll only have a few small expenses. First, you’ll need a domain name, and that usually costs between $10.00 and $20.00 a year. A hosting service for your website is another essential, and allows you to connect to the World Wide Web. Costs will vary, and you can pay by the month, or by the year. Watch for special sales from sites like Go-Daddy, for hosting as low as $7.95 a month.
Operating a successful business involves creating an online presence, where you can showcase what you have to offer, and having your own website will allow you to do that.