SEO or Search Engine Optimization is a process used by search engines to find websites that fits the search criteria. Internet marketers, web designers, and search engine optimizers are the ones that mostly use SEO. They research on what people are looking for and the actual words typed into the search engine and apply them in the website content.
SEO Techniques
There are many techniques used to optimize websites, but one of the most popular is HTML Source code editing. By editing the HTML source code, one would edit the meta-tags, the keywords and the description sections, usually located at the top of the web page HTML source code. If you understand HTML, you can use this technique to optimize any website.
In addition to editing this section, you can also optimize a website by editing the actual text content of each web page. The content added to the web page, of course must be related to what the web page or website is all about.
Another technique used is back linking. A back link is a link that originates from a website, directory or web page, and is forwarded to another website, directory or web page.
The White Hat technique is also a good technique for optimizing websites. It is pretty much applying content to a website for users and not for search engines.
Also getting indexed by prominent search engines, like Google, Bing and Yahoo, is a great technique for website visibility.
SEO Techniques Not Recommended
These days website owners, web designers, article writers and even some search engine optimizers are practicing some unscrupulous techniques to increase their websites’ ranking. They use techniques such as Black hat SEO and Search Engine poisoning. According to Wikipedia, websites use methods such as link farms, keyword stuffing and article spinning to manipulate search engines. The major search engines, penalizes these websites that utilize such techniques, resulting in reduced ranking or removal from their list.
If you are a search engine optimizer, website owner, Web master, article writer or Internet marketer, I would recommend to refrain from these techniques. They could result in lawsuits, a tarnished reputation or lack of credibility.
So, it is best to stick with the recommended techniques, such as White hat Search Engine Optimization, the use of HTML source code content editing, writing valid website content and getting indexed by search engines. This way you will gain recognition, a good reputation, and increase your website ranking. Search Engine Optimization provides great results and benefits when used appropriately and without manipulation.
Wikipedia The Free Encyclopedia, Search Engine Optimization, Wikipedia