Download Times and SEO

This short article is to demonstrate to those people who don’t know how crucial page load time is to seo. If you take a glance at Google’s web master’s recommendations it highlights a number of points that are in relation to web site design. Google wants to make the web faster for the sake of the people who search the web to hunt for information or items to buy.
Amongst the points that Google highlights is web page load speed, Google calculates a web sites ranking on several factors and web page load speed is almost defiantly one of them. You can determine your web site load speed by making use of an add on for the Firefox tool bar called “page speed”. This application gives your site a rating out of 100 for its download time. A low score means a slow web page a high score means a fast loading page.
If have many different how-to’s that can help improve your sites download speed one of which I am going to look at in this post. It really is an easy tip that can significantly increase the load time of your web site. I have just completed a small affiliate web site called No win no fee UK that I have been developing the last couple of weeks. The site is targeted at the particularly high competition market of the no win no fee claim, for the key terms “no win no fee” so every single element of the campaign will have to be spot on as I am up for a bit of a battle to get the web page on the first page of Google and yahoo.
I tested the site with the page speed application and it had a rating of 70/100, now this isn’t to bad but I will need the advantage on all the other web pages in this market. To boost my score I employed a very simple file that I located on my wed server named the .htaccess file. This is a hidden file and some web pages may have one and some sites may not. If your site hasn’t got one simply produce one and then add this section of code in the file.
## EXPIRES CACHING ## ExpiresActive On ExpiresByType image/jpg “access 1 year” ExpiresByType image/jpeg “access 1 year” ExpiresByType image/gif “access 1 year” ExpiresByType image/png “access 1 year” ExpiresByType text/css “access 1 month” ExpiresByType application/pdf “access 1 month” ExpiresByType text/x-javascript “access 1 month” ExpiresByType application/x-shockwave-flash “access 1 month” ExpiresByType image/x-icon “access 1 year” ExpiresDefault “access 2 days” ## EXPIRES CACHING ##
Save the file as .htaccess and you’re done, if you currently have this file then merely customise the file with the earlier mentioned code. After employing this tactic to my no win no fee site the download rating went up to 87/100 which is pretty good and it’s a fair bit quicker than most of my rivals. You can see the final results for yourself if take a glimpse at No win no fee UK and check out the page speed. This post was composed and published by GA web design Liverpool