Are you craving a Whopper but just don’t want to get off of your favorite chair to run out to get it? Now you can have it your way with just a jog to your front door. Burger King, who is now No. 2 in fast food burger chains behind McDonald’s, has been doing a test run in the delivery service in the Washington, D.C., area. USA Today reported that the famous burger chain is expanding its horizons with 12 more locations added in Virginia and Maryland so they will be able to enjoy delivery as well.
With Wendy’s moving up in the chain of fast food, the home of the Whopper is thinking up new ways to hold on to its No. 2 spot. The delivery service is a major business strategy to keep their fast food junkies happy and to keep them coming back. Now the customer can keep coming back by having the food coming directly to them.
The question remains as to how burgers and fries will stay fresh and edible when they arrive at your doorstep. Burger King says that they have an answer to that question. They have developed a way of transporting their burgers. They have developed a “proprietary thermal packaging technology,” says Jonathan Fitzpatrick, chief brand and operations officer for Burger King, “which ensures the Whopper is delivered hot and fresh, and the french fries are delivered hot and crispy.” Fresh hot food, quick delivery and you don’t even have to leave the house. What more could you ask for in a burger joint?
The trick to keeping the burger from getting soggy is by separating some of the condiments from the patty and lettuce, which Burger King does according to an actual consumer reporting from the Washington Post site. They seem to have found the answer to burger sogginess so far.
Customers will need to live within 10 minutes of those particular locations and a $2 delivery fee will be added for their service. Some locations will require a minimum purchase of $8 to $10. The items excluded from the delivery service are fountain drinks (drinks will come in bottles), shakes, coffee and all breakfast items. Delivery is available from 11 a.m. to 10 p.m. and they are aiming to bring your hot food to you within 30 minutes. You can either order by phone or online for your convenience.
If all goes well, Burger King may be expanding into other areas soon. Look out pizza delivery, this could be the start of something new as this could start a pizza versus burger delivery war. It could get quite interesting.